Source: The Core Competence of the Corporation by C.K. However, the demand for its products is still strong and so is customer loyalty because of steady focus on product quality. Starbucks Core Competencies Starbucks core competencies are its global brand recognition and equity, its aesthetic appeal and concepts of its stores, its human resource management and company culture and its customer loyalty and cult following. Brand loyalty is the main competitive advantage for the company. Starbucks, I would argue that their two core competencies are the quality of their product and their service. Proctor and Gamble. Keeping customers desire and attention is very important for any business. For Starbucks, it's competitive advantage is very impressive. Nevertheless, Starbucks strives to achieve a competitive advantage in the market through a set of core competencies that include exceptional customer services achieved through a high level of employee motivation, focus on product quality, and strong … Core competencies are essential to the success of Starbucks in the long term. Table of Contents Introduction 4 Core competencies 5 Key competitors 9 Those competencies are researched in the competitive set with the main competitors of Starbucks’ as well, via basic benchmarking there has been determined where Starbucks is within the market. Starbucks Core Competencies. Till the mid-1980s, Starbucks was selling only coffee beans, which the consumer could buy and take home, grind and prepare their own coffee. Core competencies of Starbucks and their Competitive Advantage Aesthetic appeal, Customer experience and Cult status: The “Starbucks Third Place Experience” serves as a competitive advantage for the company. Starbucks products belong to the premium price range. Prahalad and Gary Hamel Starbucks’s Core Competencies: Through research Starbucks’ core competencies are found, and on elaborated. Their core competencies would be marketing and product development, and their primary competencies are the ones they're going to play to first. Starbucks choose the right kind of beans and roast them in different degrees to create variety of flavours for the customers. In 2013 Fortune Magazine ranked Starbucks 91 st in the best global brands. The distinctive competencies which sets Starbucks apart from other coffee chain outlets: Quality and variety of Coffee: The Starbucks coffee is brewed from the best of the coffee beans in the world. Customer service: Starbucks is a customer centric brand and therefore maintains the highest level of focus on customer service. & Garry, 1990). Essay Starbucks Innovation Competencies Last Year I Wrote and 90,000+ more term papers written by professionals and your peers. As the core competencies are the source of competitive advantage and they are lead to the development of products and services (C.K. Download this essay on Starbucks Core Competencies Goal project Being conduct and 90,000+ more example essays written by professionals and your peers. Authentic quality was one of the core value propositions of Starbucks from the very beginning. Evaluating and Prioritizing Opportunities 5. Core competencies: Starbucks example 3m 21s Focusing with core competencies 3m 24s 5. Core competencies and competitive advantage. It is also the most recognized brand in the coffeehouse segment. Starbucks products belong to the premium price range any business for the company ranked 91. Innovation competencies Last Year I Wrote and 90,000+ more term papers written professionals. 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